Visitor Goal
The audience seeks more than just a visual treat; they want an experience. They aim to immerse themselves in SSaGa-G's world, balancing between visual appreciation and grasping any underlying messages or themes the artist might subtly convey.
Visitor Need
While the first attraction is always the art, there is a deep-seated need among visitors to form a connection. Whether it's deciphering the materials used, the creative process, or the muse behind a piece, this deeper understanding amplifies their appreciation.
Visitor Profile
A typical visitor is envisioned as someone more than just a casual browser. They are art enthusiasts, perhaps even collectors, who have a penchant for the unique and conceptual. They value depth and are always on the lookout for art forms that challenge the norm or offer a fresh perspective.
Challenges
The challenge lay in a unique juxtaposition: while SSaGa-G wished for his art to speak for itself, leaving much to conceptual interpretation, the online audience often seeks a narrative or context. Striking this balance without overwhelming or under-informing became paramount.
Without textual content to guide the viewer, the potential risks were many: a disoriented audience, reduced engagement, or even a misinterpretation of the art's essence. The task was to evoke a strong sense of SSaGa-G's artistry while honoring his wish for minimalistic content.
Key Questions
Project's Primary Goal: Was the primary goal to showcase SSaGa-G's art or to build a broader brand identity? Could these coexist?
Target Audience: Who was this website truly for? Regular art enthusiasts, collectors, or perhaps first-time art explorers?
Risks of a Non-explanatory Approach: How could the design compensate for the lack of textual explanation? What visual or interactive elements could bridge this gap?
