Chenkang Kenny Wu
Portfolio
The web app is a fashion retailer rating platform designed to provide insights into shopping experiences. It aims to foster fairness in purchasing limited products and promote positive synergy between brands and consumers.
The overarching goal is to enhance the shopping experience by addressing common pain points in the fashion retail space, ensuring authentic reviews, and facilitating constructive communication between brands and their customers.
How might we create a more equitable and satisfying consumer experience by engaging with limited edition releases while maintaining the brand's value and exclusivity?
Not only do I want to make an impact in the fair opportunities when buying limited products, but I also want to create an impact that would encourage both brands and consumers to be engaged to make a positive synergy. With both sides having something to gain, it could help both parties be more effectively involved, creating a more fair and just community.
Ecosystem between Potential Buyers, Reviewers, and brands.
The platform serves two primary user groups: customers and brand owners. Key features include allowing users to leave feedback on brands and enabling brand owners to review and respond to this feedback.
Fashion industry trends and client needs
Vintage collector & sculptor SSaGa-G
The platform should provide the true product experience without being filtered by retailers. The application should aid product discovery without sponsored content marketing in user's face. As we hope to achieve a honest and unbiased review platform of limited fashion campaign products, comes the necessity to design a quirky and accessible application.
The way to grow social relevancy
The fashion industry are a complex net of culture, marketing, community and capital eager brands. Collaborations, exclusive lines are purposely designed to stay relevant in news headlines and your everyday life. Here are some strategies fashion brands uses:
The narrative we should tell our audiences
Users feel that they trust the application more when the review is authentic and diverse. I conducted a in-depth competitive research on some industry leading review websites to gain more insights on how competitors achive that.
The 8 competitors I audited on was Good on you, Trustpilot, Loox, Bazaavoic, Sitejabber, ResellerRatings, Review.io, and Influenster.
Three Key findings:
The right narrative for everyone
Between the reviewers, potential buyers, and brands, there are many actors that they demand from each other. Potential buyers want to find authentic reviews, discover and compare brands, understand product quality, and seek means of purchase. Reviewers on the other hand seeks significant in their reviews and be validated as a helpful member in the community from potential buyers or brand representatives. Brands on the other hand might want to use this platform as a way of gaining publicity through transparency and community building.
Personas
Motivated to improve experience
Creating personas allow us to form a deeper connection with our users and see them as real life people. Emily Thompson represents a regular reviewer of our fashion retailer rating platform. David Martinez embodies the "brand owner" user group.
Rotten Tomato inspired
The sitemap provides a structured blueprint for the retailer rating platform, drawing inspiration from Rotten Tomatoes. The strategy around the content in this sitemap is to increase SEO and content discovery. At its core, the platform revolves around "Brands," akin to the "Movies/TV" section on Rotten Tomatoes. Users can explore featured brands, top-rated brands, and delve into detailed brand pages that house customer and expert reviews.
We envision a world where fashion transcends mere aesthetics. It's about stories, about the hands that crafted a piece, and the souls that wear it. We aim to be the beacon of trust in the vast sea of fashion, illuminating genuine craftsmanship and authentic feedback. Our platform is built on:
Wireframing & testing
We envision a world where fashion transcends mere aesthetics. It's about stories, about the hands that crafted a piece, and the souls that wear it. We aim to be the beacon of trust in the vast sea of fashion, illuminating genuine craftsmanship and authentic feedback. Our platform is built on:
View Figma File
Minimalistic and functional user interface.
Used visual hierarchy to guide the eye to engage with the content and naturally proceed.
Used visual hierarchy to guide the eye to engage with the content and naturally proceed.
Used visual hierarchy to guide the eye to engage with the content and naturally proceed.
Scrolling down, the page transitions into a dynamic widget. Inspired by cloth tags, this widget is a search bar, a filter, and an introduction to what the website is about.
What we achieved and what's next...
A strong competitor in the review industry
Since the launch of TAUTO, it successfully gathered its early adopters. TAUTO is currently in A/B Testing phase and constantly improved by the insights gathered. As TAUTO improve and complete various features, it is also gaining a strong user base with social marketing.
What are some next steps moving forward?
Although we packed a lot into the alpha version, we are far from mapping out the full potential of TAUTO. I imagine if TAUTO scale, there will be a strong focus in security measurements and review authenticity metrics. Technology such as AI will be used to analysis reviews by comparing to its authenticity metrics.
